How To Complain For Fun And Profit
When you’re ready to scream, “I’ve had it up to here and I’m not
going to take it anymore,” you’re ready for How to Complain for Fun and Profit, the best guide ever to how to write complaint letters to airlines, hotels, merchants, manufacturers and more. Yes, you’ll learn how to vent your spleen. but much more importantly, Bruce Silverman will teach you how to get something back for your troubles - everything from free airline tickets, luxury hotel suites and south sea cruises to thousands of dollars in cash!
Silverman ingeniously - and sometimes hilariously - shares the techniques he’s developed over the past 20 years as the “King of Complainers;” you’ll never feel powerless again!
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What This Book is Not
How to Complain for Fun and Profit is NOT a collection of form letters… because form letters DON’T WORK! (How well do you respond to the “Dear Sir or Madam” junk mail you receive?)
There’s simply no such thing as a “One Size Fits All” complaint letter. Successful complaint letters – letters that get you what you want – are personal… purposeful… and professional. This book will show you – through fun to read examples and tips – how to become an effective complainer.
You’ll learn how to select who to write to, how to start, how to powerfully make your point, what to emphasize, what NOT to say… even how to follow-up.
You’ll laugh and learn as you absorb Silverman’s 40 years of successful complaint letter-writing strategies and tactics.
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From The Man Who Turned Complaining Into An Art Form
Some people collect stamps. Others, coins. Still others, sea shells, wine corks or art.
Bruce Silverman’s passion is complaining.
He writes complaint letters. To airlines. Hotels. Restaurants. Retail chains. Manufacturers.
But his letters are not intended merely to whine. He wants – and gets – compensation. Free airline tickets. Free hotel rooms. Free meals. Free products. Free Money. And he nearly always gets what he asks for.
“How does he do it? Why do his letters work (almost) every time?” Until now, his answer has been, “that’s my secret.”
But the time has come. Silverman’s methods and techniques are now yours to share.
“Effective complaint letters are like effective magazine or newspaper ads,” says Silverman, who enjoyed a hugely successful career creating ads and commercials for many of the world’s most famous brands, including American Airlines, American Express, Hershey’s, Mattel, Mercedes Benz and Shell. “They get the consumer – the company the letter is addressed to – to pay attention. They make the issues clear and the benefits of responding almost impossible to ignore.”
How to Complain for Fun and Profit will show you how to turn bad experiences into profitable ones, quickly and (because Silverman is a funny writer) very painlessly!
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The Silverman Scorecard
If The Guinness Book of Records had a category for “Complainers,” Bruce Silverman would hands-down hold the #1 spot. His complaint letters have “scored”…
• Thousands of dollars in airline travel vouchers
• A week in the best ocean-front suite at the Ritz-Carlton/Maui.
• Free First Class round-trip tickets from Los Angeles to London, Paris, Sydney, Hong Kong, New York, Washington DC, Chicago and Miami
• Free computers, printers, scanners, memory chips
• Free meals at world-class restaurants
• Free car rentals for a year
• Sneakers, sweatshirts, blue jeans, button-down shirts and half-a-dozen $2,200 suits
• Court-side seats at three different arenas during the NBA Finals
• Tickets to the Super Bowl
• A bushel of bananas at a 5-Star Hotel (read how he did it in How to Complain for Fun and Profit; it’s hilarious)
• Car repairs
• $119,700 in cash (and still counting)
